It need only take one word to find its way onto product labels, spark mass debate, and inspire the creation of entire organizations. Take, for example, the word ‘sustainable.’ It’s appearing on food labels everywhere, and everyone seems to have their take on it. We’ve heard consumers’ thoughts on the matter, but what about people… Read More

In a recent proof-of-concept field trial, the Canadian Sheep Federation partnered with SheepChain LLC to demonstrate how the Canadian sheep industry can capitalize on blockchain-based traceability to add value to Canadian lamb. Canada is the first sheep industry to manage the technology in a real-world setting, tracking lamb from pasture to plate, according to the… Read More

Canadians are set to celebrate Canada’s Agriculture Day February 12, with gatherings, conferences, celebrations, and sharing what’s happening on the farm. The day is all part of the “share our story” philosophy — that agriculture’s customers have simply lost touch with how food is grown and produced, and that if farmers share more, they’ll earn back… Read More

Though it could boast the earliest mention of wine grape cultivation in Canada (we’re talking the 1600s), Nova Scotia has only recently become renowned for its picturesque vineyards and world-class wines. So how does a region make such a dramatic leap into a niche market, and actually succeed? That’s the question Fresh Air Media’s inaugural… Read More

Within an hour of its release, those representing certain sectors of agriculture had their statements prepared and sent out to various media organizations. Their opinion of  Canada’s Food Guide was largely determined by where their commodity ended up on the new plate. Dairy industry Although Health Canada made it clear dairy was “still on the… Read More