I’ve got to give her credit — Trish Sahlstrom, a vice-president of A&W, recently walked into a room of beef farmers in Saskatchewan to talk up her company’s ‘Better Beef’ campaign on beef produced without hormones. It’s a good niche to sell beef, but as I’ve said before, framing it as ‘Better Beef’ is where… Read More

The Russian government announced a ban on food imports from Canada, the United States, the European Union, Australia and Norway this week. The declaration follows increasing sanctions imposed on Russia by these countries. “In the wake of continued aggression by Russia, which includes the ongoing supply of logistical support and weapons systems to agents of… Read More

Consumers are farmers’ customers…eventually. But in between the farmer and the consumer is an entire supply chain, from processor, to transporter, to wholesaler and retailer, each taking their pound of flesh. Yet, if consumers demand certain items, production systems or products, it’s largely farmers, not the entire supply chain, that must adapt and shoulder much… Read More

When it comes to Canada’s $27-billion food waste problem, what’s actionable on your farm? How can you take measures to reduce it…and should you bother? Martin Gooch thinks so. On behalf of his firm, Value Chain Management International, he’s co-authored a new study, Developing an Industry-Led Approach to Addressing Food Waste in Canada, to try… Read More