Shaun Haney talks to Kevin Grier from the George Morris Center about the demand challenges for retail beef in 2014. Kevin has been doing some interesting research on how much beef is featured in grocery store fliers and he is not liking the trend. One of the big indications for beef demand is always the… Read More
Category: Food
The picture to the left was shared with me by Cami Ryan. Several thoughts and rants come to mind as I look at this marketing campaign. Has marketing always been this dishonest? Have consumers always been so led astray? Are we all just pawns in the game of food marketing? I find it quite ironic… Read More
Combine living and working in the “information age” with the greatest variety of choice the consumer has ever seen and you’ve got yourself a unique set of first-world problems. For the farmer, that essentially boils down to marketing problems. There is not only a large volume of information available to the consumer, but a demand… Read More
Although porcine epidemic diarrhea virus (PEDv) DNA was found in pig feed common to the majority of infected farms that had been found by early February in Ontario, the Canadian Food Inspection Agency (CFIA) cannot confirm the feed is the vector by which the disease entered these farms. The feed manufacturer in question, Grand Valley… Read More
The Saskatchewan Ministry of Agriculture hosted the 2014 Agriculture Trade Summit in Saskatoon in early February. It was there that I met Jennifer Higginson, deputy director of the trade negotiations division of Agriculture and Agri-Food Canada. Higginson’s presentation dealt largely with the Comprehensive Economic and Trade Agreement (CETA), citing an eventual elimination of over 95%… Read More
I suspect there will be a lot of angst over the new federal farm review and forecast – even though statistically, it’s a good news story. The report, released last week, showed farmers produced 96.5 million tonnes of grain in 2013. That’s a major leap over the previous year’s relatively dismal 76.7-million tonne crop, which… Read More
When it comes to meat, poultry is continuing to see big demand across the country, largely because of our appetite for chicken. The Canadian Meat Council says that in 2010 the average Canadian ate almost 16 kilograms of poultry compared to 13 kg of beef and 12 kg of pork. Moving forward, poultry demand will… Read More
Think of an event covered by 5,000 journalists from 70 countries. The Winter Olympics? Superbowl XLVIII? A Justin Bieber court appearance? Think again – it’s actually an agriculture and food event, the biggest one in Europe, called Green Week. Now in its 79th year, this edition, staged every January, drew a record 410,000 people (mostly… Read More
The Healthy Grains Institute was launched in November of 2012 as a not-for-profit organization with a goal of guiding Canadians in their pursuit of health and weight management. The Institute works to provide the public with science-based information on the benefits of whole grains and is guided by an independent, multi-disciplinary Scientific Advisory Council made up… Read More