In case you haven’t heard, the 2013 winners of the Hult Prize (a $1M prize to help entrepreneurs start a proposed business) is a group of students from McGill, who have addressed this year’s theme, “The Global Food Crisis,” with — you guessed it —crickets! Aspire Food Group aims to grow, prepare and sell edible insects. Currently,… Read More
Category: Food
For a province that can seem overrun with highways and hi-tech interests (at least in its most southern regions), it’s significant that its premier, Kathleen Wynne, chose to name herself agriculture and food minister when she took over the reins. She had every other option. You name the portfolio and it could have been hers…. Read More
There are hormones in your food! What’s worse, they are in you! Alarmed yet? You shouldn’t be, and I’ll tell you why, plus why I’m done with marketing gimmicks and done with A&W Canada. Yes, there are hormones in your food, but are they something to fear? A&W certainly thinks so, with a new campaign… Read More
A guest editorial By Cam Dahl, General Manager of the Manitoba Beef Producers. Local. Organic. Hormone free. Gluten free. No pesticides. Nothing artificial. These are the buzzwords in food marketing today. Who can object to all of these wholesome sounding concepts? Food companies are trying to take us back to a time which many consumers… Read More
Hot on the heels of Chipotle’s “Scarecrow” scare tactics, comes the announcement from the fast-food chain A&W that it will now be serving “better beef” in both Canada and the U.S. What is better beef? Beef that was raised without the use of growth promotants, according to the company’s press release. A&W has devoted an… Read More
Yet more evidence is trickling out about consumers’ upbeat perceptions of farmers. And not surprisingly, once again, it’s good. This time the source is food consultant to the Royal Winter Fair, popular dietitian Lois Ferguson of Eating For Ecstasy fame. She’s released results of a survey conducted with more than 1,400 fairgoers last November, which… Read More
Are you up to speed on the Chipotle restaurant controversy? Briefly, Chipotle, a Mexican grill chain, teamed up with Academy Award-winning Moonbot Studios to create a sappy but incredibly popular animated video that takes a mean-spirited and unprovoked shot at commercial-scale agriculture. It’s become an internet phenomenon, drawing six million viewers over the past couple… Read More