Category: Food
We should all steal a page from Pulse Canada’s inventive approach to market expansions. The organization’s new Meal Planning for 9 Billion People video campaign pushes just about every button imaginable. First, the positioning. It sounds elementary, but feeding the world with meals as Pulse Canada suggests rather than simple saying “food” is brilliant. It… Read More
The first Earth Day I remember was in 1989, even though the movement started many years before that. What, you say? How could I remember a non-holiday so specifically? I remember it because it’s the day my barn cat turned house cat decided to bless us with three kittens — right in the middle of… Read More
Food and farming wise, I like what’s going on in agriculturally rich Waterloo region, where people have rallied to create the region’s first food charter. It was accepted by the regional council’s community services committee there Monday. The charter’s sponsor, the Waterloo Region Food System Roundtable, calls the five-point document “a statement of values and… Read More
It was high noon in steamy Windsor, Ont., when the Ontario Corn-Fed Beef Program was launched at a lunchtime steak BBQ back in the summer of 2001. Given the heat, you could have grilled the corn-fed beef directly on the strip mall parking lot where the sweltering event was staged, and skipped the middleman –… Read More
With the public eye increasingly fixed on agriculture, twitchy farm policy makers may be inclined to act first and ask questions later. And that has farmers worried. For example, last spring in Ontario, more than 200 bee kill incidents were reported. No question about it, that’s a problem. Thousands of hives were affected. What’s the… Read More