As a livestock producer, how many times have you heard, "We need to produce what the consumer wants." That is a simple impactful statement but is not as easy as it sounds. What does the consumer really want in its beef products? Do we know? Does the consumer know? Market research is key to finding... Read More

The Consumer Goods Forum has released a new report on the five trends that are impacting the global retail chain. The five trends were: Economy and Consumer Demand - the challenges of the global economy have significant potential impacts on the demand for goods like red meat. Corporate Responsibility - this includes environment and sustainability... Read More

Margins in the feedyard business are tighter than they have ever been in an extremely volatile market. Fuel is expensive, feed is expensive and the Canadian dollar is high. The beef industry is struggling to stay competitive. "Break even" is a term that holds more weight now than it has the industry's history. With volatility... Read More

The road to economic recovery in Canada is delicate. Growth has been moderate at best, with events around the world adding to that fragility daily. European countries are dealing with high deficits and attempting to balance budgets under the pressure of a frustrated and angry population. In the U.S., the debt ceiling debate, the inability... Read More

  By Rosie Templeton A lot of buzz is being created in the blogging world this week over a recent article published by CNN. In their "Eatocracy" section of their website, the article, "Does 4-H desensitize kids to killing?" has elicited over 1300 comments, from both sides of the argument. Read the article here. It's... Read More

By Teresa Falk Media outlets recently reported that Manitoba continues to have one of the lowest unemployment rates in Canada. Statistics Canada reported that Manitoba’s unemployment rate was 5.3 per cent in May, up slightly from 5.2 per cent the month prior. Meanwhile, the national rate is 7.4 per cent, the lowest level in more... Read More

Is the Canadian livestock industry still competitive? We hear this discussion at every conference and coffee shop we participate in. Chances are that we are too hard on ourselves as the industry has survived (relative term) with the drastically higher dollar and increased global competitiveness from South America and the United States. The more negative... Read More