The final speaker of the day at the Tiffin Conference in Lethbridge was Melanie Mainquist of Cargill Meat Solutions in Guelph. Melanie spoke about the real beef consumer, a fictitious character named Zoe. Zoe is not unusual or weird, she is real for the majority of female consumers. She eats beef once to twice a… Read More
Category: Tradeshows & Events
At the Tiffin Conference in Lethbridge yesterday, Rick Paskal, Chairman of Canada Gold Beef discussed the need and benefits of a truly Canadian branded beef product. Rick passionately told the crowd how Canada Gold is trying to change the way money is distributed through the value chain. The key point being to make sure that… Read More
Larry Hicks of Cattlehedging.com was one of the keynote speakers at the Tiffin Conference yesterday in Lethbridge. Larry spoke about the necessity of risk management in the beef business. Larry very clearly outlined what hedging is and that there is much more involved than calling your broker to buy or sell futures contracts. He emphasized… Read More
Alberta Agriculture Deputy Minister, John Knapp, spoke to producers about how Alberta Agriculture is putting a strategy in place to reconnect with rural Alberta and help to enable success for members of the livestock value chain. Two examples that he gave were: Creating an irrigation department that focuses on improving the efficiency of water application… Read More
John Scott, President, Canadian Federation of Independent Grocers, spoke on the grocery market this morning in Lethbridge Alberta at the Tiffin Conference. John emphasized that grocers are trying to “be something” to the consumer. He emphasized that consumers are going to different stores to get different products. When I think my families purchasing habits we… Read More
Last week at the Crop Production Show I sat down with David Asbridge, Client Development Manager / Senior Economist with Doane Advisory Services. Doane Advisory Services is the largest agricultural advisory company in the United States. Here is Part 1 and 2 of the interview that I participated in with David at Crop Week in… Read More
All of us have opinions on where canola prices are going in the future. We are all more experts in what has happened in the past rather than where the future is leading. Sometimes you need to talk to someone that knows what they are talking about and has the facts to back it up…. Read More
This is my first time to Crop Week in Saskatoon and I plan to return in the future. One thing that is consistent amongst farm shows is the ever present beer gardens. Now don’t get me wrong there is serious business that is done over a cold one. There is discussion about Roughriders football, who… Read More
If you really examine the issues that family farms face you might conclude that they are set up to fail. I am not talking about challenges like low commodity prices or high input costs. What I mean by this is that families that farm together really face tough battles that are different than regular corporate… Read More
In my role at Haney Farms, I get to chat with many farmers from across the country which allows me to keep my finger on the pulse of the farming community. Another great way to further understand the pulse or the issues of farmers is to talk to equipment dealers, grain buyers and financiers to… Read More