By now you've most likely seen the new seed green and white CLAAS Lexion combines that were launched in North America last year. The traditional colours offer CLAAS users a sense of nostalgia, the company says, while unifying branding. But as Eric Raby of Claas explains to RealAgriculture's Shaun Haney at Agritechnica 2019, there are... Read More

Convincing policymakers and politicians that agriculture matters is easy; it's getting them to push for changes and advancements that are tricky. Part of the reason for that is the compartmentalization of the industry, sure, but there are plenty of overarching issues that impact most farmers — and that's where change needs to start. Mary Robinson,... Read More

Massey Ferguson has enhanced its MF 5700 S Essential and MF 7700 S Exclusive packages for 'NEXT Edition' versions of the series, to take future consumers to the "NEXT level of performance and straightforward dependability." NEXT Edition specifications are available on models: MF 5711 S Dyna-4 (110hp); MF 5713 S Dyna-4 (130hp); MF 7720 S... Read More

With no restrictions, spending $153 million seems easy. But when the task at hand is to leverage that $153 million into leap-frogging an entire industry forward, knowing where to commit that cash becomes much more complicated. Bill Greuel, CEO of Protein Industries Canada, is tasked with ensuring the federal Protein Supercluster funding is invested prudently... Read More

Operating a combine in variable conditions can prove fatiguing, with constant adjustments necessary to prevent over- or under-loading the machine. A new technology from John Deere is offering the automation of that process. "It's called predicted feed rate control," says John Deere's Nathan Greuel, "and it uses a combination of both cameras and satellite imagery... Read More

After a year of incredible adversity in Canadian agriculture, lenders such as Farm Credit Canada are especially alert to the needs of their clients. "We're monitoring the financial situation," says Michael Hoffort, president and CEO of FCC. In an interview with RealAg Radio host Shaun Haney, Hoffort says that where it's challenging, FCC and other... Read More

Farmers will hear much talk of the need for resilience in the years ahead. From weather and markets, to trade, to family and managing day-to-day operations, farmers need to be able to cope with the challenges and setbacks that are routinely part of production agriculture. No one personifies resilience more than Springfield, PEI, dairy farmer... Read More

Re-designed for the North American market, Equipment Technologies' series of hydrostatic sprayers offers operators strength, stability, and performance. "We launched the line for sale about two years ago in North America," says Matthew Hays, CEO, Equipment Technologies. "We're in the process of setting up dealers. We've sold probably 30 units so far." The Bruin HS1100... Read More